The Situation

Zurich Soft Robotics GmbH, a fast-growing force in the robotics game and cleantech, was on the hunt for top talent to match its growth. But to stand out in the ultra-competitive tech landscape, it needed more than just a cool mission—it needed an equity incentive plan that would captivate talent and fuel engagement. The big questions were: Which structure would deliver the biggest punch? How do you size it smartly without over-diluting? And how do you keep it future-proof as the company scales?

Our Approach

Equity Participation Models: The Quick & Smart Breakdown 

When it comes to equity, there’s no one-size-fits-all. Here’s the fast track to understanding your options:

•  🔗 Share Plans: Direct ownership = real skin in the game. But watch out for admin and tax complexities.

•  ⚡ Option Plans (ESOPs): Flexibility champs! Great for growth, but need smart structuring to maximize employee perks.

•  🌐 Virtual Participation Plans (PSOPs): Equity vibes without actual shares. Less legal fuss, but be sure to consider international compatibility.

Alfred kicked things off with a deep dive into their growth trajectory, team structure, and long-term vision. A custom-built, high-impact incentive plan designed to scale. In this case, the company opted for a virtual participation plan. Bulletproof legal docs? Check. Smart sizing strategy to balance dilution and motivation? Check. A clear roadmap for approvals and allocations? Double check.

We embedded ourselves into their strategy sessions, working hand-in-hand with leadership to make sure the plan was a perfect fit. Think of us as their fractional in-house legal + growth team.

The Impact

Zurich Soft Robotics walked away with an equity plan that doesn’t just tick boxes—it’s a talent magnet. Their hiring conversations are sharper, their offer packages more compelling, and their team more aligned with the company’s trajectory.

"Alfred didn’t just help us with an equity plan—they helped us build a growth engine. Their strategic insights and hands-on approach felt like having an in-house team that speaks fluent startup." - Bratislav Svetozarevic, CEO, Zurich Soft Robotics

The Team

Thierry Barbey, Founding Partner (Legal Advisory)

Diego Seitz, Founding Partner (Business Consulting)

Sandro Stich, Senior Associate (Legal Advisory)