The Situation

A Swiss-based startup had developed a unique brand and was gaining traction in the market. However, they hadn’t secured trademark protection, leaving their name and logo vulnerable to copycats. Expanding into new markets without legal protection carried risks—potential disputes, loss of brand identity, and expensive legal battles. They needed a clear trademark strategy to protect their business.

Our Approach

Alfred guided them through the entire trademark process step-by-step, ensuring their brand was fully protected in Switzerland and beyond. We handled:

1. Trademark search—checking for conflicts to avoid disputes before filing.

2. Trademark registration—filing with the Swiss Federal Institute of Intellectual Property (IPI) for official protection.

3. Extension strategy—securing rights in key international markets through the Madrid System.

4. Ongoing protection—monitoring for potential infringements and advising on enforcement actions.

The Impact

With a registered trademark, the startup now has exclusive rights to its name and logo, ensuring it can grow without legal uncertainties. They can expand confidently, knowing their brand is protected in Switzerland and internationally.

“Alfred made the trademark process simple. Now, we have solid legal protection, and our brand is safe as we scale.” - Vasey Lauren, Founder, impact.build

The Team

Thierry Barbey, Founding Partner (Legal Advisory)

Thomas van Gammeren, Associate (Legal Advisory)

Sandro Stich, Senior Associate (Legal Advisory)