The Situation
Liesl AG, the Swiss dog-sitting app, was preparing a seed financing round structured as a direct equity investment. One of the investors required a more complex setup, with two separate closings and the second closing conditional on the achievement of predefined milestones. At the same time, the company was preparing for product launch and early commercial traction.
This meant the founders had to manage financing negotiations, milestone definitions, and operational readiness in parallel.
Our Approach
Alfred advised Liesl AG on all legal aspects of the financing round. We negotiated and drafted the investment agreement and shareholders’ agreement, and worked closely with both founders and investors to define milestones that were clear, measurable, and achievable. We also supported the implementation of both the first and second closing, ensuring that the agreed structure was executed smoothly.
Beyond the financing, Alfred continued to support Liesl AG in reaching its milestones. This included advising on supplier agreements, preparing the legal documentation required to launch the product, and drafting general terms and conditions to onboard the first customers.
The Impact
Liesl AG successfully completed both closings of its seed round. With the right legal foundations in place, the team was able to focus on launching the product and starting commercial operations, while meeting investor expectations.
“Alfred helped us navigate a complex financing structure while staying focused on execution. Having clear guidance at each step made a real difference.” Tobias Saurer, Founder Liesl AG
The Team
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