Taking Swiss Startups to the U.S.

At Alfred, we’re passionate about connecting ideas, people, and places that move innovation forward. Our events bring together founders, investors, and ecosystem partners to exchange perspectives and share the realities of building across markets.

This week, we hosted Going West, an evening dedicated to exploring how Swiss startups can scale successfully into the U.S. market.

Together with Wilson Sonsini Goodrich & Rosati, we welcomed over 100 founders, investors, and innovation leaders to Zurich for a series of panels filled with insights, honest reflections, and hard-earned advice.

Moderated by Audrey A. Benzow, and joined by Michael Labriola and Matthew Julian Meyer from Wilson Sonsini, both flying in from Silicon Valley, the conversation bridged Swiss precision with West Coast pragmatism.

Key Takeaways

• Timing matters, but traction matters more. When customers or investors start pulling, that’s your signal to move.

• Know your market. Success in the U.S. requires deep customer understanding and a product that earns its place.

• Be present. Nothing replaces time on the ground, real relationships drive opportunity.

• Plan for scale. Costs, complexity, and competition rise quickly; fundraising must be ongoing.

A Growing Momentum

The discussions reflected a strong sense of confidence: Swiss startups are ready to take the next step; to go west, compete globally, and grow faster than ever before.

Thank you to every speaker, panelist, and participant who contributed to an evening of insight and ambition.

We’ll be back in February 2026 for the next edition, continuing to connect the Swiss and U.S. ecosystems, and helping founders turn global ambitions into real traction. Stay tuned.