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Funding Strategy

Align your financing needs with the right investors and instruments

Implementing your growth strategy requires financial resources, but securing the right funding is a complex decision. Bootstrap or raise? How much to raise? When to raise? What type of investment is best? Finding the right investors is crucial, as they become long-term partners. We help businesses navigate these choices, ensuring funding strategies align with financial needs, growth plans, and investor expectations.

Our unique approach

A well-defined Funding Strategy ensures that businesses raise the right amount of capital at the right time, using the best financial instruments and engaging with the most suitable investors. Selecting the right funding source is more than just securing capital—it’s about forming long-term partnerships that align with your company’s vision and growth trajectory.

Scope and Activities
Assessing Financing Needs and Timing:

  • Review financial plans to determine funding requirements.

  • Align fundraising timing with business growth milestones.


Financial Plan and Growth Strategy Review:

  • Analyze growth rates, unit economics, break even and valuation to identify the investment case and return profile.

  • Assess whether external financing is necessary or if bootstrapping is viable.


Evaluating Funding Options:

  • Compare equity financing, debt, convertible instruments, and non-dilutive funding.

  • Assess trade-offs between investor involvement, control, and financial cost.


Defining Target Investor Profile:

  • Identify investor types (VCs, CVCs, angel investors, strategic investors, family offices).

  • Align investors with the investment case, business stage, industry, and long-term vision.


Setting Up Fundraising Operations:

  • Structure the fundraising process with clear milestones and objectives.

  • Develop outreach strategies, review investor materials and valuation, potentially set up data rooms for due diligence.


Investor Engagement and Negotiation Support:

  • Coach founders for investor meetings with financial storytelling and valuation rationale.

  • Support negotiations to optimize deal terms and align investor expectations.


Our Funding Strategy service ensures businesses secure the right funding at the right time, using the best instruments and engaging with aligned investors. With a structured approach, we help companies confidently navigate fundraising, maximize investor fit, and fuel long-term success.

What we deliver

  • Clear financing strategy

  • Fit with growth strategy

  • Target investor profile

  • Improved investor fit

  • Investor hitlist

  • Stronger negotiation position

  • Efficient funding process

The Team

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Founding Partner (Business Consulting) & COO

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Finance Specialist (Business Consulting)

Want to learn how Alfred can unlock your business potential?

Book a complimentary intro call with us. We’d love to discuss your needs and how we can assist you.

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23.10.24

Success Stories

The Perfect Ingredients for a Successful Financing Round? Eat UMAMI, ask ALFRED!

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22.8.24

Success Stories

Alfred Supports Optiml in their $4M Pre-Seed Extension Funding Round

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21.8.24

Success Stories

Alfred Supports NematX in Strategic Investment Round by Asian Chemical Industry Heavyweight.

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27.6.24

Success Stories

Alfred Supports Ikerian AG in Successful Series A Financing Round

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17.6.24

Success Stories

Alfred Proudly Supports SwissDrones in Series B Equity Growth Funding Round

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10.6.24

Success Stories

EthonAI is supported by Alfred in closing their recent Series A financing round.

Flexible Packages

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The Alfred Advantage

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Made by Founders

Alfred is run by successful startup founders. That’s how we are uniquely equipped to see eye-to-eye with entrepreneurs. We know the problems and we find the solutions with you.

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Legal & Business

Our long experience in the startup world has shown us: A symbiosis of legal and business knowledge delivered from a single source brings startups more effective and pragmatic solutions.

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Always Actionable

We know you have no time to theorize. You need actionable solutions now. We do research, so you don’t have to and quickly point you toward impactful adjustments.