
Design how your business creates, delivers, and captures value
Have a new business idea or promising technology and want to test its potential? Or are you in the market but need to pivot after a slow start? Our Business Model Design service helps you define how your business creates value, validate its feasibility and viability, and build a foundation for sustainable growth.
Flexible Packages
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The Alfred Advantage

Made by Founders
Alfred is run by successful startup founders. That’s how we are uniquely equipped to see eye-to-eye with entrepreneurs. We know the problems and we find the solutions with you.

Legal & Business
Our long experience in the startup world has shown us: A symbiosis of legal and business knowledge delivered from a single source brings startups more effective and pragmatic solutions.

Always Actionable
We know you have no time to theorize. You need actionable solutions now. We do research, so you don’t have to and quickly point you toward impactful adjustments.
But don’t take our word for it.
Clients rely on Alfred for their intellectual property strategy.
“Thanks to their expert guidance and personalized approach, we navigated the complexities of starting our Zurich based business with ease. Their comprehensive legal support gave us confidence every step of the way.”

Sarah L.
Tech Startup Founder
“Thanks to their expert guidance and personalized approach, we navigated the complexities of starting our Zurich based business with ease. Their comprehensive legal support gave us confidence every step of the way.”

Sarah L.
Tech Startup Founder
FAQs
Have questions? We have answers. Can’t find what you’re looking for? Don’t hesitate to contact us or schedule an intro call.
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Ready to take your vision to the next level?
Email us at info@alfred.ch or schedule a free introductory call to discuss how we can support you.
Our unique approach
A well-designed business model is essential to turn an idea into a viable and scalable business. Whether you're just starting out, validating a research outcome, or rethinking your current direction, our Business Model Design service helps you build a clear, testable, and strategically aligned model for how your business creates, delivers, and captures value.
We guide you through a structured process to understand your customers, define your offering, and identify the mechanisms that will drive revenue and long-term success. This service is ideal for early-stage startups, spin-offs from research institutions, and any company exploring new products, markets, or pivots.
Understanding the Idea and Market Context
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We start by exploring your idea, technology, or product and the broader context in which it operates. We analyze relevant industry trends, use cases, and innovation dynamics to set a foundation for model design.
Defining Target Customers and Their Needs
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We help identify and prioritize customer segments, uncover core jobs to be done, and challenge existing assumptions. Where helpful, we support with expert interviews, surveys, or desk research to build evidence around the problem space.
Crafting a Clear Value Proposition
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Using the Value Proposition Canvas, we work with you to articulate how your offering solves real problems and delivers tangible value to your target customers. We ensure clear alignment between what you offer and what your customers truly care about.
Developing the Business Model Canvas
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We facilitate the creation of a comprehensive Business Model Canvas that includes key components such as customer relationships, channels, revenue streams, cost structure, key activities, and partnerships, all tailored to your strategic goals.
Iteration and learning
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We guide you through structured iterations of the model based on market insights, team input, and validation data. This may include planning and interpreting lightweight experiments or MVP testing to validate core assumptions.
Aligning with Go-to-Market and Growth Plans
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Finally, we translate the business model into actionable input for your go-to-market strategy, financial planning, and funding approach, ensuring all pieces are aligned for scale and investor readiness.
What we deliver
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Clear business model & business model canvas
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Validated customer segments
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Compelling value proposition
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Improved product-market fit
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Aligned go-to-market plan
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Investor-ready messaging
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Increased venture viability
The Team
Founding Partner (Business Consulting) & COO
Go-to-Market Specialist and eCommerce Pioneer (Business Consulting)
B2B Sales Specialist (Business Consulting)
Want to learn how Alfred can unlock your business potential?
Book a complimentary intro call with us. We’d love to discuss your needs and how we can assist you.























