I am a visionary entrepreneur and strategist with over 25 years of experience driving innovation at the intersection of digital business, communication, and customer experience. Known for my pioneering spirit and sharp execution, I have inspired a generation of founders with bold ideas and relentless implementation.

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My journey began with a degree in Business Administration from the University of St. Gallen, with further studies at ESCP in Paris and York University in Toronto. After honing my skills at leading advertising and PR agencies, I founded BLACKSOCKS in 1999—one of the world’s first direct-to-consumer brands and the inventor of the online sock subscription. What started as a side hustle evolved into a bootstrapped success story, amassing over 250,000 customers across more than 120 countries, and culminating in a successful exit after 25 years.

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In 2024, I established my own consulting firm to channel my expertise into new ventures, advisory roles, and speaking engagements. I am deeply involved in Switzerland’s startup ecosystem, coaching founders, supporting innovation awards, and sharing knowledge through over 400 keynotes in three languages across ten countries.

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Beyond business, I am a father of two, a mountain sports enthusiast, and a lover of good food. I believe in lifelong learning, sharing experiences, and building brands that bring joy to people’s lives.