We are pleased to welcome Yasemin La Riva as a Legal & Growth Strategist at Alfred. Yasemin brings a dynamic blend of legal knowledge, commercial insight, and market positioning skills—a key asset for startups, investors, and scaling ventures.

Background & Expertise

Yasemin has worked as a legal counsel for leading and emerging venture capital funds that have a portfolio and a presence across the U.S., Europe, Israel, and the U.K., gaining deep expertise in investment strategy, legal structuring, and business growth. Her role in high-profile VC deals, M&A transactions, and startup-related legal matters has given her deep insights into both the legal and strategic aspects of the industry.

As a lawyer with a business mindset, Yasemin understands that success requires more than just legal compliance—it demands positioning companies for success with strategic execution and investor confidence. Her international experience and cross-border expertise make her uniquely positioned to navigate complex startup ecosystems.

Role at Alfred

In her role as Legal & Growth Strategist, Yasemin will:

• Strengthen Alfred’s Market Position – Driving business development, marketing, and investor engagement strategies with a strong legal foundation.

• Advise on Venture Transactions – Supporting startups and investors.

• Enhance Communications – Translating complex legal and financial topics into actionable insights for founders and investors.

• Bridge Global Startup Ecosystems – Leveraging her international VC experience to align Alfred’s expertise with the evolving Swiss and international venture markets.

  
  

Yasemin’s ability to combine legal expertise with strategic execution will further strengthen Alfred’s position as a premier advisory firm for high-growth ventures.

Welcome to the team, Yasemin! We look forward to the knowledge and skills you bring to our company.

Looking for guidance in venture financing, startup growth, strategic partnerships or market positioning? Connect with Yasemin today.