The Situation

A great product needs more than just a great idea—it needs a strong legal framework to ensure compliance, clarity, and protection. We helped Liesl and MatchBased turn their vision into reality by structuring their Terms & Conditions, Data Protection, and Cookie Policies to align with Swiss and EU regulations.

Our Approach

Our approach was hands-on, working closely with the team to ensure:

🎮 Clear and enforceable T&Cs – covering liability limitations, service descriptions, and user agreements.

📌 Regulatory compliance – ensuring proper classification of service providers and alignment with evolving AI regulations.

🙆‍♀️ Seamless user experience – optimizing consent mechanisms for pop-ups and click-through agreements.

🧠 IP protection – drafting agreements to ensure all intellectual property remains with the company.

The Impact

With these legal foundations in place, Liesl and MatchBased are set to scale with confidence, knowing their platform is secure, compliant, and built for long-term success.

“Alfred helped us navigate the legal complexities and set up a structure that protects both us and our users. Their insights made all the difference in launching with confidence.” – Isabel Casada, CEO, MatchBased

The Team

Thierry Barbey, Founding Partner (Legal Advisory)

Thomas van Gammeren, Associate (Legal Advisory)