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B2B Sales Veteran Rico Wyder Joins Alfred’s Expert Network

We are excited to announce that Rico Wyder has joined Alfred as a B2B Sales Specialist.

Portrait of Rico Wyder
Rico Wyder

About Rico

Rico (Linkedin) brings a wealth of knowledge and experience in scaling business operations and developing market strategies across Europe, Asia, and the Middle East.

Rico’s extensive background includes leading the EMEA sales team at Skillable and building up the enterprise sales function of Degreed in DACH, Benelux and France. He is an experienced startup advisor from working at Kickstart Innovation, where he helps to bridge the gap between startups, corporations, and research institutions. His strategic insights and practical entrepreneurial experience in go-to-market and expansion strategies have driven growth in a variety of settings, from fast-paced ventures to global tech companies.

At Alfred, Rico will focus on enhancing our clients’ B2B sales strategies. He will assist in refining sales processes, mentoring sales teams, and developing scalable sales functions that are effective in achieving growth targets and lifting clients to their next level in maturity. With his proven track record in international business expansion and digital sales transformations, Rico is perfectly positioned to help our clients achieve new heights of success.

Would you like to know more?

If Rico sounds like the perfect fit to elevate your business’s sales strategies, don’t hesitate to schedule a free discovery call using the calendar below:

About Alfred's Expert Network

At Alfred's Expert Network, we assemble a diverse group of specialists to bolster our in-house capabilities, enabling us to support projects where specific functional or industry expertise is crucial. Our clients benefit from deep, actionable insights and proven expertise, all packaged in a cost-effective solution.

Our Areas of Expertise Include:

  • Financial Management

  • B2B Sales

  • Market Research

  • Competitor Analysis

  • Validation of Pricing and Value Propositions

  • Navigating Regulatory Requirements and Approvals

  • Intellectual Property Transfer from Research Organizations

  • Commercialization of Research

  • Access to Non-Traditional Funding Sources such as Innosuisse grants

Are you a functional expert with a passion for innovative ventures? We're eager to explore potential collaborations. Contact us today to start a conversation and discover how you can contribute to our network.


+41 44 499 0050

Bahnhofplatz 1, 8001 Zürich

About Alfred

Alfred is an innovative new player in the venture advisory space. We combine legal advice with strategic guidance to empower founders, entrepreneurs and investors in an integrated and holistic way that breaks away from traditional advisory services.

Our clients are early stage technology ventures, founders, entrepreneurs or investors from Switzerland and abroad who look for a trusted partner to support them with effective and actionable advice.


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