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Alfred Welcomes Samy Liechti to Our Business Consulting Team

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Email us at info@alfred.ch or schedule a free introductory call to discuss how we can support you.

We are happy to welcome Samy Liechti as a Go-to-Market Specialist and eCommerce Pioneer at Alfred. With over 25 years of entrepreneurial and strategic leadership at the forefront of digital business, Samy brings a wealth of knowledge in building, scaling, and internationalizing consumer-facing ventures.


Background & Expertise


Samy’s journey began with a degree in Business Administration from the University of St. Gallen, complemented by studies at ESCP in Paris and York University in Toronto. After an early career in top advertising and PR agencies, he founded BLACKSOCKS in 1999, one of the world’s first direct-to-consumer brands and a pioneer in eCommerce subscription models. What started as a bold side project became a global success, reaching over 250,000 customers in 120+ countries and ultimately culminating in a successful exit after 25 years.


In 2024, Samy launched his own consulting practice to advise startups, growth-stage businesses, and innovation leaders. As an active member of Switzerland’s startup ecosystem, he regularly coaches founders, contributes to innovation awards, and has delivered 400+ keynotes in three languages across ten countries.


Role at Alfred


In his role at Alfred, Samy will:


  • Design Value Propositions: Helping companies craft compelling, customer-centered value offerings.

  • Shape Business Models: Advising on scalable, sustainable, and investor-aligned business structures.

  • Build International Strategies: Guiding expansion into new markets with clarity and precision.

  • Lead Market Research & Sizing: Bringing rigor to opportunity validation and go-to-market planning.

  • Define Pricing Strategy: Ensuring alignment between value delivery and monetization.

  • Develop Strategic Partnerships: Collaborating with the right ecosystem to fuel growth.


We’re thrilled to have Samy’s visionary energy and practical insight on board. His rare blend of executional excellence and market empathy will be invaluable to the founders and teams we support.


Looking to sharpen your go-to-market approach? Let’s talk.

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